Technology Tools - High Impact eMail
Sales & Marketing Magazine
March/April 2004 issue
Best Software, Scottsdale, AZ., recently formed a partnership with KMT Software that allows it to offer High Impact eMail for ACT!, one of 170 products offered through the ACT! Add-on Partner Program. Designed to enhance the current e-mail marketing tools within ACT!, High Impact eMail provides easy-to-use tools for crafting graphical, HTML-based emails to individuals, as well as to current and prospective customers.
High Impact eMail for ACT! offers a collection of more than 400 professionally designed HTML e-mail templates that work with ACT! 6.0 e-mail, as well as Microsoft Outlook for organizations using both solutions. Users with High Impact eMail and ACT! 6.0 can use ACT!'s mail merge feature to send personalized HTML emails to ACT! contacts or lists using a wizard, without using the generic blind carbon copy field.
While e-mails composed with High Impact eMail are rich in color and design, their file size is minimized to an average size of 3-5Kb because all of the images are referenced, not attached or embedded into the HTML. Customers also can use High Impact's ReadyShare feature to upload images to the Web and create compatible, graphical e-mail.
Best Software is currently offering High Impact eMail for $99.95, including free newsletter templates and a marketing eBook valued at $60. For new users, there is also a bundle of ACT! 6.0 for 2004 and High Impact eMail for $254.90.