Technology Tools - High Impact eMail - Email With Clout
By Ben E. Brady, The Fog Horn Review
You're busily typing along composing a new email in Microsoft Outlook, Outlook Express, and ACT! to send a message to your customers and friends regarding a new product you have just launched and suddenly it occurs to you... "This email is BO- R-I-N-G!" But what on earth can you do about it. Microsoft Outlook, Outlook Express, and ACT! provide very limited capability with regard to 'dressing up' an email. Sure you can use one of the stationery templates but what if you want to use graphics and other elements to spruce up your messages? Well, fear not, the answer to your blah email is at hand. TemplateZone, located in Concord Massachusetts, is the creator of a program called High Impact eMail and let me tell you, once you start using it you will never compose an email in Outlook again! This product is so cool! Using colorful, customizable templates, High Impact eMail provides a seamless interface to Microsoft Outlook, Outlook Express, and ACT! that allows you to send exciting and impactful email to your recipients. The first time I used it I fell in love with it.
How does High Impact eMail work?
Actually pretty darn quick! All you do is run the program (you can put a convenient icon on your desktop) and you are immediately presented with an easy to use catalog where you can preview the various email template layouts. All you do to compose your email is to double click on the template you like and then follow the prompts to fill in your content. That's it!
Installing the program.
High Impact eMail can be purchased from TemplateZone for $99.95, once you have completed the download you can launch the install program, which runs very quickly. The program comes with hundreds of great looking templates and you also have the option to purchase additional templates targeted for specific types of email. Once you run the install, you will be presented with a dialog box for entering some information that will be used for your email 'business card', name, address, etc., as well as any links to graphics you might like to use such as a company logo or a digital photo. When you have completed the entry of the information you are ready to go.
Decisions, decisions...
Perhaps the hardest aspect for me in using the product was actually choosing a template to use. There are so many nice ones! They are all so colorful and exciting it took me a while to pick one that suited my message. There are templates for all kinds of emails... From advertising a product to quotable quotes to customizable email resumes and great looking memos. You can also purchase additional email template packs for all kinds of other subjects and layouts and the installation of these template packs are very quick and easy. You simply run the installation program and they are immediately extracted and made available to the program.
Image Is Everything!
One of the really cool features of High Impact eMail is the ability to use images in your emails. KMT Software has actually perfected the use of images in email by providing special 'placeholders' in each of the templates to correctly reference the images you would like to use. How many times have you received an email with an image in it that doesn't show up? With High Impact eMail this problem is solved because the program automatically provides the correct image reference tags. Now your customers can read your emails with virtually any email client with the images intact. You even have the ability to use a graphical signature in your email using your own handwriting (the program doesn't provide the ability to scan your signature, you must do that on your own).
Excellent Support
TemplateZone provides excellent support for their product and I have found dealing with their personnel to be very pleasurable. The help file for the product is well written and contains easy to understand instructions for using High Impact eMail, as well as some nifty tips to enable you to get the most out of any email campaign.
Definitely a 10!
High Impact eMail is probably one of the coolest (and easiest) pieces of software I have reviewed in quite some time. I heartily recommend it to anyone that wants to create a positive and compelling image for their email correspondence, whether it be for commercial or personal use. A downloadable trial version with a limited number of templates is available from www.kmt.com and I would urge you to give it a try. It's time to put an end to B-O-R-I-N-G emails!
Ben E. Brady is Managing Owner of Brady & Associates, LLC in Dinuba, the "No Tech" capital of CA, where he shares an office with his wife and business partner Rita. Ben is author of the popular ClearICE Report Utility for BlackICE and ClearZone Report Utility for ZoneAlarm. His hobbies are guitar, singing, songwriting, film and digital photography and, of course, computers. He can be reached at bbrady@iname.com.